"Modern Work Coach": Inside Atlassian's Approach to Workplace Productivity
Step inside Atlassian's corporate office on Austin's eastside for an in-depth look at modern workplace coaching and employee empowerment. This documentary-style video profiles Mark Cruth, a Modern Work Coach at Atlassian, whose role focuses on helping employees find greater satisfaction, productivity, and fulfillment in their daily work.
Filmed over a full day on location, the video blends intimate sit-down interviews with dynamic b-roll footage of Mark engaging with employees throughout Atlassian's open office environment. In the interview segments, Mark discusses his unique role, the philosophy behind modern work coaching, and what sets Atlassian's approach to workplace culture apart from traditional corporate environments.
The b-roll sequences bring Mark's work to life, showing him walking through the office space, connecting with team members, and having genuine conversations about job roles, satisfaction levels, and practical strategies for improving both happiness and productivity. These candid interactions reveal the human side of corporate coaching and demonstrate how intentional workplace culture can transform employee experiences.
Atlassian, known for collaboration software like Jira, Confluence, and Trello, has built a reputation for innovative workplace practices. This video showcases the company's commitment to employee well-being through dedicated coaching resources—a progressive approach that recognizes productive employees are happy employees.
Perfect for HR professionals, business leaders, workplace culture enthusiasts, and anyone interested in modern approaches to employee engagement and organizational development. The video offers valuable insights into how forward-thinking companies are reimagining the workplace for the better.

